Ask Alissa: How do I stay true to myself on my Instagram account?
Today’s #askalissa question is from Monica...and I swear she read my mind on this one. This is the exact topic of my upcoming video series called “Selling Without Being Sales-y”. Be sure to reserve your spot for the free training at https://www.alissamcdonald.com/video.
“Hi Alissa, my name is Monica, and I am on Instagram as @thelipsticklifeteacher, and recently I actually changed my name from The Lipstick Life Girl to The Lipstick Life Teacher because I am trying to rebrand myself and just change my Instagram because for so long I was just selling makeup, and it felt very restrictive, and I felt very held back because every post had to be about makeup. And I’m so much more than that! I’m a teacher, I’m a new mom, and I do want to sell my resources on Teachers Pay Teachers, but I really want to connect with other educators and teachers that are moms, and I just want to find my tribe like you’ve mentioned. I’m really at a loss about how to start, how I can change my Instagram so it is all of those things, or if I should start from scratch. I’m hoping I can find a way to make the account I have now work and be something that is all me and that I can still have my side hustle built in. Hope that makes sense, and thanks for your help!”
Understanding your brand is more important now than ever before. Here’s why. Have you noticed that the noisier it gets online, the more everything seems to look the SAME? And when things start to look the same- that’s boring. And it’s also scary. We’re- as a collective group of human beings- we’re not supposed to be the same. It’s our differences that help us learn and grow- these are the same values we teach our kids. Yet, somehow, we tend to get sucked right into that “sameness”.
The word brand may bring up images of professional logos and professional images, but it isn’t that. Your brand is the way you bring your unique stories, values, and experiences to the world. It’s the way you showcase your personality in the online space.
We’ll be answering all of these questions on today’s podcast:
- Can both of those things co-exist on your Instagram?
- What if your target audience will be completely different?
- What is your content strategy?
- How can you develop a brand that’s reflective of your story and serves your ideal customer?
And the controversial answer Alissa has for…
- What if someone else is already doing the thing I want to do?!
We, as consumers, we need multiple voices in one niche area. If we didn’t have multiple voices in one niche, life would be BORING!
We wouldn’t have Coke and Pepsi, we wouldn’t have Nike and Adidas, we wouldn’t have Britney and Christina! Competition makes the world go round!
Lean into your passions, and tell your story! Not only is there room for you, WE NEED YOU.
Monica, thank you, thank you, thank you for this question- for getting us all thinking about our brand, our voice, and how to best serve OUR PEOPLE. I can’t wait to hear all about how you decide to map out your brand.
Don’t forget to head over to alissamcdonald.com/video to get in on that free video training dropping September 13th- thats Friday the 13th...so wish me luck! And YES by now you know that a free training means Teacher Hustle U is opening soon, and if you’re signed up for the video series you’ll be the first to know when those doors open.
I’ll see you back here next week!
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Who knows? Your question might be featured on the next podcast! Can’t wait to connect with you.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com
