TEACHER ENTREPRENEURS!
Simplify your marketing strategy to make an even bigger impact on education AND build the income you deserve.
▶ You can’t gain traction with your online business because as soon as you take one step forward, there are a million more THINGS you’re supposed to be doing. (Blogging, podcasting, Twitter, Facebook, Instagram, YouTube…)
▶ You’ve heard all the marketing podcasts... but there’s so much conflicting information! Where’s the roadmap to SUCCESS?! (Sometimes it feels like the big-name marketing experts don’t understand the life of a teacher.)
▶ You don’t have time to waste! You want the income, but you don’t want to spend every spare second working online.
▶ You’re worried you’ll spend all this time and money on creating your online business (or maybe you already have), and no one will show up to buy what you have to offer. You’re worried about how you’ll possibly stand out among the rest.
▶ You don’t want a degree in marketing. You just want to inspire other teachers and bring in some money consistently every month. $1000 or more would be ideal! But it's starting to feel like there's some secret path to success that everyone (except you) knows about.
I have good news for you.
You’ve landed EXACTLY where you need to be. And you have everything you need to share your passion and make some serious cash in the process.
What if you could have 4 figure months in just a few hours a week?
Having an online business takes work, but it shouldn't be hard.
With a little bit of intentional strategy, you can build a simple marketing plan that feels totally do-able and keeps your business profitable for years to come.
GROW YOUR ONLINE BUSINESS.
GENERATE CONSISTENT CASH.
IMPACT CLASSROOMS AROUND THE WORLD.
NO MORE DOING "ALL THE THINGS"
You'll have a clear, long-term vision for your business, a unique plan custom designed by YOU so that you’re always doing what you LOVE.
NO MORE FEELING ALL OVER THE PLACE
You'll be known among teachers as a guru in your area of expertise. Being the go-to for that one topic you just can’t stop talking about.
NO MORE OVERWHELM
Instead of feeling overwhelmed by all the work, you’ll be overwhelmed by all the THANKS from fellow teachers who needed what you had to offer.
NO MORE PENNY PINCHING
Being the CEO of your own business will bring back your excitement, drive, and connection. You'll have additional income streams to relieve the stress of finances.
And guess what? Your online business doesn't have to cost you your time.
In fact, when done with intention, it can give you the financial freedom to spend MORE time with family and friends.
It’s all about building a solid foundation in marketing and getting the whole thing on autopilot.
It's time to take charge of meeting your financial goals with a purposeful plan.
I'M IN! SIGN ME UP!INTRODUCING MY SIGNATURE PROGRAM FOR
TEACHER ENTREPRENEURS (LIKE YOU!)
TEACHER HUSTLE UNIVERSITY
ALL THE KNOWLEDGE AND TOOLS YOU NEED TO BUILD A SOLID FOUNDATION IN MARKETING FOR YOUR ONLINE BUSINESS, GENERATE A STEADY MONTHLY INCOME, AND GET IT ALL ON AUTO-PILOT.
Inside, I'll break down the roadmap for a purposeful marketing plan and show you exactly how to:
- Develop systems and profit funnels for a balanced business that runs on autopilot
- Decide on your niche and package your digital offering to meet the unique needs of your audience
- Brand your business based on your passion
- Create a content marketing strategy that will get you known in your niche
- Launch your online offering like a pro (without being SALESY)
- Grow a loyal following of exactly the right audience- teachers who need what you have to offer
- Connect with other teachers around the world, giving you opportunities to connect and grow beyond the four walls of your classroom
WHAT'S INCLUDED?
COACHING
Comprehensive workshops for each quarter of the year, where you’ll learn advanced growth strategies for your business. You'll have time to learn the theory behind the topic, implement and ask questions, so you can feel confident about what moves are best for your business and which ones you WON’T waste time on.
Workshops on the topics you need to know about for your business featuring guest coaches. You'll always have the latest information! No fluff.
COURSE
Six in-depth training modules with video lessons outlining the exact strategies you need to put into place to build Profit Funnels (Hint: That's the secret to getting your entire business running on autopilot!) Everything is organized based on your stage of business: Starting out, growing, or scaling.
Tech Vault:
Your tech library will be your go-to place for step-by-step walkthroughs of the tech tools you can use to save time! Tutorials like how to set up your business Pinterest account, how to set up your e-mail service provider, how to create in Canva, and more!
BONUS: Your membership includes everything you need to know to kick off a new income stream.Tutorials on Teachers Pay Teachers, Freelancing, Tutoring, Starting a Course and More!
Exclusive THU Workbooks:
Cheat sheets, checklists, prompts, think tanks, and plan pages for each module. Incredibly valuable tool for your business.
COMMUNITY
Think of your membership to Teacher Hustle University as that marketing guru resource in your back pocket. Join a community of teachers working toward a life of abundance and impact. You’ll love making your dreams come true right alongside the THU Crew.
Access to an exclusive community just for THU Crew where you can connect, share your wins, share your struggles, ask questions, and set goals together.
All kinds of member perks such as Crew Co-Working Sessions, group challenges, accountability buddies, and more! Being part of The Crew is no ordinary experience! (The vibes can't be beat.)
PROFIT FUNNEL FRAMEWORK COURSE
At the core of THU is a solid foundation in branding, marketing, and messaging.
With this framework in place, you'll be able to make confident decisions about how to launch your products or services in a way that fits your style and your business.
You'll learn to set up Profit Funnels to give your business the constant traffic it needs to make money each month without having to be on the never-ending content creation treadmill.
We're making marketing do-able.
This framework isn't being taught in any other program for educators. You'll learn a unique system for marketing that hundreds of teachers have used to grow their side hustle into consistent cash!
Try a sample lesson!
Hear from members of Teacher Hustle University about their experience:
PROFIT FUNNEL FRAMEWORK COURSE OUTLINE
STACK 1: BUILD YOUR BRAND
Even if you already have a business, it’s important to gain clarity around the “big picture”. We’ll take a hard look at your passion, your “zone of genius”, and what teachers in your niche are asking for.
You’ll design a business you love, identifying your brand’s core messaging, and assuring it is reflective of YOU.
We’ll talk about how to make sure your online business echos your brand, utilizing your space in the online world to the fullest. You’ll learn how to weave the vibe of your brand throughout your online presence.
You'll Learn:
- What a Profit Funnel is and why you need them to make consistent cash in your business
- Why VISIBILITY is the key to building a successful online business
- How to set your vision in motion
- How to maintain brand clarity throughout your marketing strategy
- How to create viral content to stay relevant and responsive in your marketing
- How to create a content strategy that you can rinse & repeat, creating clarity for YOU and your audience
- How to be sure your core message is reflected on your website
STACK 2: SET UP YOUR FUNNELS
Once you’ve established your brand and your online presence, you’ll move on to crafting a content marketing strategy.
In this module, you’ll learn the importance of setting up simple sales funnels so that your potential customers buy from you again and again, without you having to put in more work!
You want to be the “go-to” in your niche, and you’ll achieve this by putting out quality content. Here, you’ll begin to create your cornerstone content. We’ll learn about all things SEO, so that you’re sure to be found on the web.
Whether you decide to create a blog, podcast, or video as your long-form content, this module will walk you through how to optimize it and bring your perfect audience to your place on the web.
You'll Learn:
- How to map your sales funnel with a clear path to purchase for your customer
- How to use keyword research as the foundation of everything you do
- How to create a lead magnet that actually attracts your perfect people
- How to create your cornerstone content and why it's the most important part of any content marketing strategy
- How to audit your sales funnel to be sure it is working
STACK 3: ATTRACT YOUR PERFECT PEOPLE
With a solid content marketing strategy in place, we’ll learn how to get that content out into the world. You’ll learn all the best strategies for driving traffic to your site organically using two main tools: Pinterest and networking.
You'll Learn:
- How to create consistent organic "advertisements" for your content on Pinterest
- How to optimize and ensure you're regularly providing value with your content
- How to run a successful Pinterest business account
- How to use Pinterest as part of your overall marketing plan and funnel
- How to use analytics on Pinterest to make decisions about your business
- How to develop your Signature Talk and get in front of new audiences as a thought leader
- Which platforms are best for thought leadership and WHY (You get to choose the best platform for YOU!)
STACK 4: BUILD YOUR COMMUNITY
With your brand, website, and marketing strategy in place, it’s time to build your community. We’ll focus on how to develop a fan base, using platforms like Instagram and Facebook.
You'll Learn:
- How to set yourself apart in your niche using Instagram
- How to use The Visibility Blueprint to make content creation *almost* effortless
- How to be confident and visible within your niche on Instagram
- How to use Instagram analytics to make decisions about your business
- How to launch your products using Instagram in an organized way, without being "sales-y"
- How to use the various micro-platforms inside of Instagram for their intended purpose (IGTV, IG Live, IG Stories, IG Feed)
- How to use Facebook groups to build and nurture your community
- How to map your sales funnels to be sure everything is flowing properly!
STACK 5: BUILD LOYALTY
Throughout the framework, you’ll find tips and tricks for putting each step on autopilot. Balance is the thread that ties the entire framework together.
Once you've put your funnels in motion, you'll want to utilize all the steps in a strategic way to grow your business.
You'll Learn:
- How to put a consistent long-term content strategy in place that works for you
- How to get inspiration from currents trends to stay relevant
- How to brainstorm and put all of your funnel maps in one "hub"
- How to set up workflows, so you can actually start getting things done when you work
- How to set quarterly goals and stick to them without getting totally overwhelmed (even on limited time)
STACK 6: LIVE LAUNCH
Now that your Profit Funnels are running on autopilot, you'll want to combine this strategy with a live launch strategy to give your business cash injections throughout the year.
In this stack, we'll learn how to launch your products or offers using a proven system.
You'll Learn:
- How to build hype with your audience ahead of your launch so they're waiting on the edge of their seats to sign up!
- How to intentionally create content that leads up to your launch and does the selling for you
- How to plan and execute a launch event to kick off your launch
- How to show up and sell during your live launch without feeling like a totally icky salesperson
- How to reflect on your launch, so you can adjust next time
ULTIMATE CONTENT CREATION TOOL INCLUDED
When you join THU, you get immediate access to our giant AirTable of content prompts, trending topics and product ideas for each month of the year, blog post ideas, email subject lines, and more. Start adding your content to create a hub you can use to save hours of time!
SHOW UP & GLOW UP WORKSHOPS
Each quarter, you'll get together with the #thucrew live for a content planning sesh. Alissa will teach the theory behind a few key content strategies (mainly how to build hype with content), give you time to implement, and answer your questions.
WORKSHOP VAULTS
Workshops for each stage (start, grow, scale) that you can choose to work through based on your specific goals.
PRIVATE COMMUNITY
This isn't just another Facebook group. Yes, you can network and ask questions. But you can also vent, cry, laugh, and talk about other completely unrelated stuff!
SPRINTS
Having trouble getting things DONE in your business? Implement these 7 self-paced sprints around common marketing goals, like setting up your email list and batching your marketing content. Each sprint comes with video trainings, resources, and a task list. (Plan around 3-4 weeks per sprint.)
ULTIMATE AIRTABLE CONTENT GUIDE
Sick of trying to figure out what in the world to say to your audience each month? We've got you covered with an ultimate Airtable template filled with blog and e-mail subject lines, social media prompts, creative calls to action, and product ideas. We promise you'll be obsessed with this template!
ACCOUNTABILITY & SUPPORT
Come to a Crew Co-Working Sesh to be surrounded by a group of like-minded teacher business owners, supporting you to reach your goals. Connect with an accountability partner inside our private community. We love to play match-maker to help you find your group of biz besties!
Our Crew Members love the monthly coaching experience!
I'm Alissa, a toddler mama, French Fry Connoisseur, former teacher, marketing strategist and founder of an Edtech company. (I like to refer to myself as "multi-passionate".) I’m here for teachers like YOU who are ready to learn how to generate consistent cash in their business (without giving up tons of extra time).
Did you catch my "viral" TikTok video where I shared the story of how I tripled my teaching income in 2 years with an online business? Here's the short version:
After 12 years of teaching, I was already feeling overwhelmed and frustrated. Deep down, I knew I had the drive and determination to impact more students in a big way. I also knew I deserved a better income, and I was sick of feeling financially strapped.
I had a moment (sitting in my kitchen in my polka-dot pajamas) when I realized I had a mission. Using the skills I’d developed as a teacher and business owner, I could unite teachers online and empower them to package their genius and get it out to the world.
Since that moment, I’ve helped hundreds of teachers replace or double their teaching salary by using their teacher genius to start and grow an online business.
I also launched a technology platform to help K12 educators connect to share teaching strategies.
Every teacher has something to offer, and I love helping teachers sort through the confusion and overwhelm, so they can find their place in the online world and make the impact they were meant to make while bringing in the income they deserve.
I KNOW WHAT YOU'RE THINKING...
"But, Alissa, I don’t think I have enough time to implement this framework."
What if I told you you’d actually SAVE time by using this system? Yep! No more dabbling in all the things marketing. This framework focuses only on the work that’ll move your business forward. No fluff.
"I can figure this out on my own."
HERE'S THE THING.
You can go listen to all the podcasts. You can scour YouTube for free videos. You can load up your Amazon cart with how-to books, and you can even buy courses that specialize in one, smaller area of marketing.
But you will have spent tons of time investing in education around a bunch of topics that just don’t add up. You’ll be spread WAY too thin. (Not to mention you’ll be exhausted from consuming so much content.)
Not only does doing it on your own cost you time and money, it’s pretty stinkin’ lonely.
With THU, you’ll have a group of like-minded educators to chat with, celebrate with, and vent to. There’s nothing like it.
"I’ve already invested in other expensive, courses or memberships."
When my sister told me she wanted to open a brick and mortar business, I told her she was crazy. We had to pay a lot of scary, up-front costs. The rent, the heat, the employees, the products, the software... the list went on and on.
With an online business, those costs are generally less. You can invest in your business in other ways, like in an education that will move your business forward much faster than you could on your own. (I’m talking about THU, of course!)
Just like when we take a variety of courses in college, each training offers a new experience. Each coach and mentor will help you grow your business in unique ways. There's no doubt you'll benefit from the investment you make in your education.
Other programs may teach you about specific parts of your business, like using Instagram or designing digital products. Teacher Hustle University is your hub for all things marketing. We'll support you in getting the word out about your business, so you can bring in cash you can count on month after month.
Think of this as your gift to yourself and your business. You’re taking action that says, “I believe I can make a bigger impact on the world.”
The results speak for themselves...
Are you a good fit for the THU program?
The THU Crew is an incredible group of entrepreneurial educators who lift one another up to reach higher goals. Let's be sure you're a good match for the group.
THU Crew members are...
- Like-minded educators aspiring toward big dreams.
- Go-getters who can take strategic marketing advice and put it into action.
- Ready to hang around the type of people who understand the power of a vision board.
- Invested in taking purposeful action toward goals.
- Working to increase monthly income by $100, $1000, or $5000+
- Kind, cool & open-minded!
- Excited about finding opportunities to network and collaborate.
- Understanding of the important opportunity to lead and influence in the education space.
- Taking action to be inclusive and anti-racist, which is reflected in everything they create, share, and amplify.
Is this you? If so, you totally belong in The Crew!
LET'S RECAP! HERE'S WHAT YOU GET WHEN YOU JOIN:
I WANNA BE IN THE CREW!Profit Funnel Framework Course
- Complete step-by-step training program (Profit Funnel Framework) to build your funnels and bring in consistent traffic to make more sales in less time! (This is an entire course inside your membership with video lessons, templates, tutorials and more!) Resources organized into pathways: Just starting out, growing, and scaling your business. $997 value
- Visibility Blueprint Top secret THU formula to help you sell without feeling "salesy" $97 value
- Companion workbook for each stack with cheat sheets, organizers, checklists and more! (Printable or digital) $97 value
- Business Pathways Bootcamp for teachers who want to learn to sell on Teachers Pay Teachers, start freelancing, and create knowledge products! This bootcamp walks through how to plan a revenue model for each online business model. Perfect for those just starting out or wanting to try out a different income stream. $297 value
- Bonus Tech Vault with tutorials to walk you through topics like using Canva, Trello, AirTable, Paid ads, etc. (growing resource) $97 value
- Bonus VIP Planner for Teacher Business Owners
Marketing Resource Vault + Community
- Exclusive community platform just for the THU Crew with weekly check-ins, goal setting, and collaboration opportunities (Priceless!)
- Show up & Glow up Workshop library, with an additional live class each quarter $197 per quarter value
- Ultimate Content Guide AirTable Template - Social media prompts, product ideas, blog post and e-mail prompts and more! $47 per month value
- Sprints -7 self-paced learning & implementation sprints, to keep you on track, accountable, and inspired! Comes with video trainings, resources, and challenges to help you complete each sprint to grow your business even faster! $297 value
- Accountability partners, co-working, and more! (Priceless!)
That's over $3,000 worth of training, coaching, and support!!
Our happiness guarantee!
We promise that if you make this commitment to yourself and your business, you will gain incredible new skills and marketing know-how. You'll be able to show off your new business-savvy to all of your friends and family, and you'll have a Crew of biz besties by your side.
We highly recommend committing to one year inside the Teacher Hustle University program to see the full benefits (and so we can celebrate together when you hit those big goals!). But... if you decide at any point you need to cancel your membership, you can do this directly in your account settings.
Our most successful THU Crew members commit to growing their business for at least a year! If you would like to upgrade to a different payment plan (including our lifetime member tier), you can do this at any time.
Just $44? What's the trick?!
How long do I have access to the Profit Funnel Framework?
Is this a membership or a course?
Is this just for teachers with Teachers Pay Teachers store?
What if I haven't started my business yet?
I love the Teacher Hustle Podcast! How is this different?
I'm a full time teacher, will I have time for this?
What's the "Crew Gives Back" Program?
You can't build a thriving business without a clear, purposeful strategy.
Let's do this together.
GET INSTANT ACCESSPS: I know it’s easy to talk yourself out of this one. Investing in yourself can feel really... selfish. We’re used to using that drive- that “teacher hustle” to make everyone else happy. Working outside of classroom hours (for free or very little pay), getting dinner on the table, doing the laundry, picking up the kids, and then getting up and doing it all over again the next day. It’s time we did something for ourselves. Your business begins today. So go buy all the pretty notebooks and fancy pens because it’s time to learn again- it’s time to lead again. Let’s do this together.
