Groundbreaking Content Marketing Lessons from TikTok Sensation Reesa Teesa

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If you've found yourself chasing down the latest trending sounds or trying to figure out how many seconds your Instagram Reel should be to get more than 10 likes, you already know content marketing strategies change on the daily.

The recent rise of Reesa Teesa and her groundbreaking TikTok series "Who TF Did I Marry?" has caught the attention of marketers worldwide. Her innovative approach to storytelling and authentic engagement with her audience has set a new standard for content creation.

If you've been keeping up with the latest buzz on social media, you've probably heard about Reesa Teesa and her viral TikTok series. If not, let me give you a quick rundown.

Reesa Teesa, a regular person like you and me, created a 50-part series on TikTok that has taken the internet by storm. Her storytelling skills, authenticity, and humor have captivated millions, earning her over one million followers in just one week and an estimated $150,000 from the series.

Let's look at the key lessons that we (as savvy marketers!) can learn from Reesa Teesa's success and apply to our own content strategies in 2024.

Create Mysterious Content
Reesa Teesa's series is all about keeping you on the edge of your seat. She drops hints and teases what's coming next, which makes you want to keep watching.

Every piece of content you create, whether it's on IG stories, TikTok, an IG post, Threads, or WHATEVER... should leave your people wanting more.

Some quick & easy ways Reesa Teesa keeps you interested:

  • "I'll tell you more about why he went to jail later in the series."
  • "Those Gatorade bottles will come up again later."

This is obviously easier in a storytelling series, but there are some simple ways we can weave this "edge of your seat" factor into our marketing. Try:

  • "I'll share more about my secret sauce for ____ in another video."
  • "I have so much to say about ___, and I'll do that later, but for now..."
  • "This is just one of my tips for..."

Create a Content Series
Creating a content series is one of the most effective ways to keep your audience engaged. If you're in Teacher Hustle University, you've heard me talk about this before. (And you have a whole video on how to do it!) Your series doesn't need to be 50 parts to keep people hooked. 3 parts is plenty!

By breaking your content into smaller, digestible pieces and releasing them over time, you can create a sense of continuity and encourage your audience to come back again and again!

Keep People Hooked
Reesa Teesa's series is like a good book you can't put down. She's got a way of telling stories that keeps you hooked. Make a list of stories that relate to your content pillars. Did something funny happen? Something relatable? Something difficult? Something that taught you a lesson?

The entire premise of a content series sets you up to keep people hooked. All you have to do is theme your content and call it "Part 1", "Part 2" and so on.

IMO, authentic story times are THE way to get new eyes on your content and build loyal fans all in one swoop. (And it's the easiest kind of content to create. Just prop your phone up and start talking!)

Telling a story from your classroom that relates to what you sell? Content GOLD. Especially if it's funny!
Need help figuring out your content pillars? Take the 3-day business planning challenge to map out exactly what to talk about online!

Be Yourself

One of the things people love about Reesa Teesa is that she's authentic. She shows up in her pjs with her hair in curlers. She tells her story like your best friend would, humor and all. She's not trying to be someone she's not, and that comes through in her videos.

People will connect with you more if they feel like they're getting to know the real you.

Engage with Your Audience

Reesa Teesa doesn't just talk at her audience, she talks with them. She responds to comments and questions, which makes her audience feel like they're part of the conversation. 

Remember, social media isn't a stage. It's a way to start a conversation around a topic you're passionate about. It's not about you and your audience talking back and forth. It's about helping your community interact with one another.

Try these community-building CTAs:

  • Tell us your favorite hack for (topic) in the comments!
  • We want to know, do you like (this) or (that)??
  • Weigh in on the poll in my stories!

Title Matters
The title of Reesa Teesa's series, "Who TF Did I Marry?" was catchy and sparked curiosity. (Especially the voice and tone she used when saying it... she made me cackle more than once!) 

When creating content, pay attention to your titles or hooks, and make sure they are attention-grabbing and relevant to your audience. (Hot topics or hot takes are the best!)

Try a mysterious hook... like: 

What's the real deal with (topic)?

What's the secret behind great (topic)?

Or a clear hook... like:

Stop making (topic) hard.

Do (this) without (that).

Create short bursts of content with a longer overall time (a series)
Reesa Teesa's videos were short, but the series as a whole was long. This allowed her to keep her audience engaged with frequent updates but also provided a longer narrative arc that kept people following along and helped to create fans of her content. Don't worry about a magic formula for length. Make it digestible and compelling!

Reesa Teesa's success is a testament to the power of content marketing when done right. You can create engaging and impactful content that resonates with your audience (without having to dance in front of the camera). I absolutely believe these lessons from Reesa Teesa will continue to shape the future of content marketing. (What an icon!)

Looking for more examples and ideas on lessons learned from Reesa Teesa? I give my full breakdown on the podcast here.