5 Simple Tweaks to Make to Your Teacher Business Website TODAY!
I want to help you make a few simple tweaks to your website that will make ALL the difference in your marketing. Are you ready?
This week I've been starting my workout journey (again). I used to lift weights (pre-kids), and it's been a whole struggle to get started again.
But I'll be darned if I don't get every rep in... and do it right.
Because if I took the time to get out gym clothes and carve an hour out of my day to be there, it better be worth it.
My guess is you've spent some time (and/or money) creating your website and some long-form content to go with it. (Go you!) But is it really doing its job?
Let's take a look.
Teacher Business Website Tweak #1: Improve Your Headline
Your website headline should answer these questions:
- Who is this website for?
- What problem will this website solve?
Your website headline should also make your customers feel something. (This one is a little trickier... I talk more about this on the podcast this week!)
Here's my current website headline:
Who is it for? Impact-driven entrepreneurs
What problem does it solve? Making money!
Simple and clear.
Teacher Business Website Tweak #2: Add one clear call to action ABOVE the fold.
(Before anyone has to scroll...)
You'll understand the importance of this when we get to some of the other tips and you check out your "bounce rate" (see below).
For now, just trust me! You want any website visitors to drop their e-mail address as soon as possible.
This way, you can track exactly who is visiting and keep nurturing them with really valuable emails (like this one!).
Here's my CTA:
Check out That Teacher Podcast Episode 3! I'm going over these 5 tweaks and adding even more tips & tricks along the way.
Teacher Business Website Tweak #3: Add Testimonials
Yes, your homepage should have testimonials!
You can add testimonials about YOU and the knowledge/creativity you bring to your work...
... or you can add testimonials about your products and how amazing they are!
You can even add testimonials about your email newsletter or your podcast!
Testimonials help people feel more comfortable about investing time and money with you, and it's important to get those testimonials front and center.
Sprinkle in a lot of them! You can never have too many testimonials.
Totally convinced? Get on the waiting list for Teacher Hustle University here!
Teacher Business Website Tweak #4: MYO Tweak
For this tweak, we're going to take a look at some simple data. (Don't panic! I said simple... remember?)
I want you to go to analytics.google.com and set up your Google Analytics if it isn't already set up. (This is worth the 5 minutes it takes to set up... I promise!!)
There are a million pieces of data to pull from Google Analytics, but let's start with a few simple ones.
Things of note:
- Bounce Rate (Tells you how long before people click away... update those calls to action!)
- Pages Visited (Tells you what people are interested in... create more of that!)
- User Acquisition (Tells you where people are coming from... if you have long-form content, a good chunk should be coming from search! If it's not, see Tweak #5!)
Now you have a few simple data points to help you make your own tweak!
Teacher Business Website Tweak #5: Set up and Track Google Search Console
If you are writing blog posts or publishing the transcripts of your podcast on your website, but you aren't looking at Google Search Console regularly, you're missing an opportunity for growth!
From Google Search Console, you should check out the top search terms you're ranking for. It can take up to 6 months to see the results of your SEO efforts, but you should start to see the results here over time! If not, go back and adjust your SEO strategy.
You should also make sure your blog posts are being indexed correctly. (If they're not being indexed correctly, it means Google isn't even seeing your posts! This means you're definitely NOT ranking for your blog posts... what a bummer!)
How to Check Your URLs in Google Search Console:
- Go to URL Inspection on the left-hand side.
- Type in the URL of one of your blog posts.
- The URL should be indexing correctly.
If you're noticing a good chunk of posts are not indexing, you'll want to create a sitemap. Follow these instructions to be sure your long-form content work is paying off!
These tweaks to your teacher business website should take you under an hour to complete, but they'll pay off again and again as your website starts to drive more traffic to your store or services!
Be sure to sign up for the 3-Day Business Planning Challenge for more foundational messaging and business strategies.